Foreword

present, with the gradual iteration of social media, the penetration rate of users in the video field is close to 97%, especially in the field of short videos. Compared with static text and picture information, diversified and dynamic short videos can carry more rich and interesting content. attractive. Among them, Tiktok occupies the leading position of short video social platform with absolute advantage.

This paper introduces a new type of social networking platform based on blockchain technology, which enables everyone to buy excellent short video creator tokens through the tokens of the Toktok short social video platform, and realize creators and A mutually beneficial and win-win model for fans .

Newest TikTok statistics show that as of January 2021, the platform has 689 million monthly active users worldwide. This makes TikTok the seventh-largest social platform in the world, surpassing other older platforms such as Snapchat, Pinterest and Twitter . It’s worth noting that it took Instagram six years, Facebook four years, and TikTok less than three years to reach this number of active users.

As of the first quarter of 2019, TikTok was the most downloaded app on the Apple App Store, with 33 million downloads in a single quarter. Strongly beats YouTube, Instagram, WhatsApp and Facebook Messenger, which are in the top 5. What's more, this is the fifth consecutive quarter that TikTok has been the most downloaded app on the Apple App Store. This means that not only is TikTok able to maintain its existing user base, but it is also evolving to attract new and growing users.

However, behind the prosperity of short video platforms, there is no way for outstanding creators to monetize. At present, there are few ways for creators to make profits, mainly in the form of advertiser services, live broadcast delivery, knowledge payment, etc. The data shows that the entire industry At least 50% of short video bloggers have not achieved break-even. The problem of difficulty in monetization has caused great damage to short video practitioners and the short video ecosystem, limiting the output of excellent content . The launch of the Toktok platform is to solve the problem of difficulty in monetizing creators and create a talent-based creator economy.